Description
The ad agency, Benchworks, approached us to design an exhibit space to highlight the power, innovation and style of Chrysler. The walls of this exhibit space are constructed of 4'x4' hanging transparent acrylic Glassfire panels. These panels both frame the space, as well as provide a surface to project video and light. Projected video is visible from both inside and outside the space. From a distance the walls act as beacon, attracting viewers from across the show floor.
Creative Services Provided
Creative Direction, Exhibition Design
Date
2011
Chrysler: Power / Innovation / Style
  • The ad agency, Benchworks, approached us to design an exhibit space to highlight the power, innovation and style of Chrysler. The interior served a dual purpose as an exhibit space and theater. The walls of this exhibit space are constructed of 4'x4' hanging transparent acrylic Glassfire panels. These panels both frame the space, as well as provide a surface to project video and light. Projected video is visible from both inside and outside the space. From a distance the walls act as beacon, attracting viewers from across the show floor.