Description
This design was for Samsung's launch of apps for their home theatre and phones. The structure was located towards the entrance of their flagship store in NYC. Visitor learned about the new features apps would bring to their products by viewing informational videos on four 55" Plasma TV's displayed on custom frosted acrylic ledges. The form of the App Portal mimicked an app icon, allowing visitors to "enter through the app".
Creative Services Provided
Creative Direction
Date
2011
Samsung
  • This design was for Samsung's launch of apps for their home theatre and phones. The structure was located towards the entrance of their flagship store in NYC.  Visitor learned about the new features apps would bring to their products by viewing informational videos on four 55" Plasma TV's displayed on custom frosted acrylic ledges. The form of the App Portal mimicked an app icon, allowing visitors to "enter through the app".